Super Typhoon Haiyan has devastated the Talcoban region of the Philippines, leaving 2.5 million people in need of emergency food assistance.
Many of you have asked what we can do to help. Which is why I am humbled to announce that our friends at Lifeway Foods have again stepped up to the challenge.
Originally, Lifeway had been planning to sponsor our #GivingTuesday campaign on the Tuesday after Thanksgiving. (As many of you may remember, we are one of the founding partners of #GivingTuesday, a campaign started last year by Mashable, The UN Foundation and the 92nd Street Y to be the "official" start of the giving season.)
Julie rocks. She’s a good friend, avid Charity Miler and part of the United Nations Foundation’s Gloabal Entrepreneur Council, tasked with using innovation to solve the greatest challenges of our time. We’re honored that she sees Charity Miles as an example of this idea.
Now they are going to do something similar, both sponsoring the app generally and providing a $20,000 matching incentive for the World Food Programme.
This is critically important. The World Food Programme is one of the top organizations leading the disaster relief in the Philippines. They have already mobilized 44 metric tons of high energy biscuits and rice to the region.
Also, given the immense damage to infrastructure and communications, WFP is working with the local government to boost logistics and emergency telecommunications capacity for the response. This is why we're honored to have WFP as one of our founding charity partners. And it's why we're so moved by Lifeway's support.